By: Gary Murphy
Everyone has heard how Target Marketing is the most effective way to reach an audience, but that term is very general in scope. Let’s focus on a special “Target Marketing” concept that can make a big difference in your 2017 media plan. For the sake of this article, I’d like to focus on what I feel is a neglected source of prospects and possibly your best resource to target. Your own current customers.
Whether a political campaign or a marketing campaign, the most important element is your message. We have now reached the end of the U.S. Presidential election. Donald J. Trump beat Hillary R. Clinton and is the new president elect. Without getting to political, it is important to note and dissect the communication efforts behind the winner and learn from it.