Media Planning

Buying: How We Work!

Many ad agencies work on a commission basis for providing services.  Media planning and buying is a labor intensive function of the advertising business with co-op submissions, invoice and copy auditing and negotiating purchases of air time or print space. At New Day Media we no longer work using the agency commission business model. First and foremost, we do not want to be swayed by a commission from a vendor whom we negotiate pricing for our customers. We believe this is counterproductive to the process of providing honest client representation. After all, we work for our customers benefit alone. Commissions or discounts we would normally receive are passed on to our clients to maximize their advertising budgets. All discounts will be reflected in the vendor invoices. For our services, we receive a retainer that covers the individual needs pertaining to a particular client. In most cases, it costs less per month to hire us than it would be to place a 1/4 page ad in your local newspaper. For more information call 1-800-834-6606, or send us an e-mail.

Advertising does it work? What about geotargeting?  
 

YES! "Word-of-mouth advertising is always best!" However, a "one-size-fits-all" strategy may be risky when it comes to your business. Advertising is not a simple one-size-fits-all proposition. You must have a strategy and choose the best method to reach your target audience without first breaking the bank. You will have to take into consideration many factors to get that "word of mouth" message started, and more importantly, continue. Your current budget might be too big or not allocated correctly. To get the most out of your budget it takes ad-savvy practical experience mixed in with some simple common sense ideas. Everything is changing and advertising is no different. You will have to find new ways to reach customers and draw them to your locations. The Phone Book is OUT and Googling is IN. So if you are to compete in this new millennium, you will need to consider smart search options. SEO (Search Engine Optimization) is key today and Geo-targeting searches are essential. With search engine technology changing to include Geo-targeting search results, your advertising and your website may need an overhaul.

Let's go deeper into the process and examine this concept. Your company may be built on a unique and revolutionary idea! In this case, it might take little effort to get the word around. However, if you are like other businesses that sell items and services like yours, you had best stand apart from the competition. To brand your service and reputation it will take "creating a franchise" in the mind of your prospective customers through repetition. "Repetition Builds Reputation!" In today's economy, you need to both stimulate and perpetuate your message if you want to be successful. The only means of doing this is by advertising. Let's get that "word of mouth" going! Give us a call today!

Lets go deeper into the process and examine this concept. Your company may be built on a very unique and revolutionary idea! In this case it might take little effort to get the word around. However, if you are like other businesses that sell items and services like yours, you had best stand apart from the competition. To brand your service and reputation it will take "creating a franchise" in the mind of your prospective customers through repetition. "Repetition Builds Reputation!" In today's economy, you need to both stimulate and perpetuate your message if want to be successful. The only means of doing this is by advertising. Let's get that "word of mouth" going! Give us a call today!